The topics they cover and you don't.
Your crawled pages against theirs, clustered by topic, with every gap carrying the competitor page that evidenced it and the demand that makes it worth closing.
The problem
Most gap analysis ranks by how many competitors cover a topic, which just tells you what is crowded. What you need to know is what people are actually searching for and you have nothing to show them.
Content Gaps on one screen.
What it measures, and what comes out.
Outcome and evidence at each step, never the recipe. Every number here can be traced to something stored.
- 01
Both sites, read the same way
Your pages and your tracked competitors' pages are crawled and clustered by topic, so a gap means a genuine absence rather than a keyword you happen not to use.
- 02
Scored by demand, not by crowd
A gap's priority comes from real search volume for the topic. Five competitors covering something nobody searches for is not an opportunity.
- 03
Every gap shows its evidence
Each one carries the competitor page that demonstrates it. You can read the page that made the case before you commit to writing anything.
- 04
Down to the sub-questions
For a topic that matters, RankSage maps the sub-questions a complete answer has to cover and checks your coverage against each — which is usually where a thin page is actually thin.
What it does not do.
Disqualifying fast is part of the product. These are the edges, written down.
It compares against the competitors you track. Add the wrong ones and you get the wrong gaps.
A gap is an opportunity, not a guarantee. Demand data is directional.
Crawl depth is capped by plan, so very large competitor sites are sampled rather than read whole.
The capabilities it joins.
Read the longer version.
Questions about Content Gaps, answered.
What it measures, what it needs, and where its edges are.
RankSage crawls your site and theirs, clusters both by topic, and reports the topics they cover that you do not — ordered by real search demand, with the competitor page that evidenced each gap.
A keyword gap compares ranking lists. This compares actual content, so it can tell you that a topic is covered but shallowly, and which sub-questions a complete answer is missing.
Any gap can be turned into a content brief that reads both sites and returns a structure, the angles to cover, and the sections of your own content worth reusing.
AI is already answering for you.
Sign in to Google Analytics and Search Console. Read-only, about five minutes, no code on your site for that step.
No payment details. One email when access opens.